How To Get First Page Rankings On Google!
Join Our Affiliate Program

Make More Money From This Blog Theme As Much as 75% Commission! Click Here To Join Our FREE Affiliate Program.

FREE Money Making Blog US$497

Looking For A Good Way To Start Your Journey In Blogging? Click Here To Get Your FREE Money Making Blog Today Worth US$497!. Want To Make More Money? How About Joining Our Free Affiliate Program By Clicking Here.

More FREE Stuff

- Atomic Blogging System
- Blogging Videos
- Go To Our Money Making Resource Blog

Dec

19

Search Engine Marketing, the Right Approach

Filed in: website search engine marketing by admin on 12-19-09

Search Engine Optimization plays a vital role when you consider a Search Engine Marketing Campaign. A systematic approach when considering Search Engine Optimization is very important to make your website perform online. What is the use of having a domain name and a website if that adds no value to your business? Search Engine Optimization needs to be systematically planned and implemented in order to get results online. Search Engine Optimization helps you get qualified visitor to your website. A systematic step by step approach will always take you towards your goals. The first step: Business Analysis:- This is a vital step in your search engine optimization rocess. Unless you have done this, going forward could be fatal. You need to sit and chalk down all the business requirements carefully until you are sure that you are trying to sell the product with the right parameters. You need to highlight the key features that could bring out the sale. You need to first analyze if the product you are about to market has a chance online. Key area one needs to concentrate when trying to sell something online.

  1. Price of the product: One needs to determing if the price of the product inline with the competing websites.
  2. Quality of the product: Are the features talked about, good enough to bring out an online sale.

Based on the above 2 parameters you need to articulate an USP (Unique Selling Point) and create creative marketing materials around the same. Keyword Analysis:- This is most important step when working with Search Engine Optimization. You need to understand the popular terminology that’s being used to identify the product to be sold online. If you are trying to market “ROSE” online you need to understand what’s commonly typed been typed by a online buyer who buys rose. Search Engine Companies like Google.com will readily provide you all the popular keyword phrases those are typed by their visitors. “Keyword Tool”, is an important feature that’s available at Google.com under its Adwords program. On Page Optimization: After you have identified the popular key phrases those could bring out sales, you need to place those at the right places within your HTML document. Title Meta tag is one of the most important place where you need to place the keyword phrases. There are hundreds of other important issues like Document structure planning, keyword ensity Planning etc. that help increase the value of a document when you start optimizing a website. Off-Page Optimization: After you have done with your on page optimization ou need to work on increasing the website’s popularity. Search Engine Algorithms consider website popularity as a crucial factor to determine a document’s importance when raking it. The more popular the document the more important it is for a search engine. So, activities like link building and directory submissions will help a document achieve popularity.

Ganesh J. Acharya
http://www.articlesbase.com/ SEO -articles/search-engine-marketing-the-right-approach-126345.html

Related posts:

  1. What is Internet Marketing Via Pay Per Click and Online Marketing With Website Design Search Engine Marketing? Pay per click is one of the most common...

Related posts brought to you by Yet Another Related Posts Plugin.

RSS feed | Trackback URI

9 Comments »

Comment by m@hesh b@bu.r
2009-12-19 16:29:10

How do I get a Web Traffic from Search Engine Optimization (SEO) and Advertising & Marketing services on Inte
for our website where can i get advantage in terms of fees or quality of the service if I take services from these companies rather than approaching SEARCH ENGINES directly for get our site promoted by them

 
Comment by Rina S
2009-12-20 00:31:59

You may contact a seo expert at website like http://oktutorial.com/seoservices.htm
References :

 
Comment by tahir l
2009-12-20 00:33:59

i would suggest you very basic 5 points
1- submit your website in as many directories as you can
2- Search for Reciprocal Link partner or tri-reciprocal link partner
3- Work on your on-page optimization factors e.g. check out your titles
4-PPC, if you can afford
5-Check Your Competitor Moves and try to compete them, do not follow them.

for list of free directory check this URL: http://www.theecommercesolution.com/blog/2008/04/01/list-of-top-directories-for-submision-for-new-website/
References :

 
Comment by sujatha k
2009-12-20 00:35:59

Search engine submissions ,Directory submissions , article posting ,

References :
SEo

 
Comment by $ mantra $
2009-12-20 00:37:59

Best way to get good traffic ?

Search engine optimization (SEO) is your starting point for getting traffic. After all, Google has to "like" your web pages, and people have to be able to find them. All SEO means is making your pages human and Google friendly.

Your website needs SEO friendly search engines.

The first criterion (often overlooked) is to have great content! Your goal is to build traffic. Why would anyone even want to come to your website if there’s nothing interesting there to see?

Your pages need to be built around specific keyword phrases that people use to find sites like yours. Use some pacific tools we can optimize your keyword.

Another great "free" way to create traffic is to write articles (like the one you’re reading) and put them on article directories. Readers see the articles and click through your links to your site. This is a great way to get qualified traffic!

You have to do some link building process for your websites:

Link building methods:

1. Submission to directories

2. Article Directory Submissions

3. Blog Comment

4. Forum Postings

5. Link exchanges

Use this process we can get traffic easily….

References :
If you need for more information how to get good traffic through search engines just go through this link : http://www.trafficassistants.com

 
Comment by vicseo
2009-12-20 00:39:59

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who’s my end user – is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually 25-30 words to form a complete sentence which
best describes one’s goods and services.

And the very last category – "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.

Here’s an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 369,000 search results. Check out where "Nazos.net"
is ranked. It’s on the FIRST PAGE [Page Ranked #1]!
Again, Nazos.net’s high web presence was achieved by
proper web design and placement of relevant metatags
according to Google’s publication guidelines.

Good luck!
References :

 
Comment by Vishnu T
2009-12-20 00:41:59

There are many companies in world but main concern is how select a best company. For this purpose you should search these keywords in google.co.in (web advertising company, internet advertising company, Innovative web development company) and mail top 10 companies, because India based company provide affordable online & web development services.
References :

 
Comment by Kh. Irfan
2009-12-20 00:43:59

Web Marketing is not limited to your corporate site and google results only. It can be effectively used to generate traffic to your site. Web marketing is an essential part of your on-line business. This type of marketing is no longer for the part-time designer, or artist. In a nutshell it is all about improving your page ranking and getting noticed by the Internet surfers.
References :
http://www.seowits.com

 
Comment by bestweb
2009-12-20 00:45:59

Did you know that your site may be doing more harm than good?
A poorly designed site architecture, untidy source code, and a high presence of flash, images and programming could be hindering the spidering effort of search engines such as Google, Yahoo and Live (MSN). This means that when the search engines get around to finding and caching your site, the ‘search engine spider’ cannot crawl through the tangled web of information that your site consists of
References :
http://www.webandrank.com/services/seo_services.html

 
Name (required)
E-mail (required - never shown publicly)
URI
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> in your comment.

Trackback responses to this post

Digg it       Save to Del.icio.us       Subscribe to My RSS feed      
Add this to:

Categories: