The primary step to developing any search engine optimization effort is selecting keywords. The final consensus is pick keywords with solid amounts of traffic and no less than competition. At the risk of being laughed off the Net, here’s a totally different view.
Going Massive…Going VERY Huge
Should you do research to identify keywords receiving tons of traffic? Absolutely. Of this cluster, ought to you establish the keywords with very cheap quantity of competition? Again, yes. When all, who would be foolish enough to strive to attack keywords with some million competing sites? Well, me for one.
Folks that select a keyword hrase like “for sale by owner” [a pair of million and searches a month and KEI of 0.000000000…] are often dismissed as amateurs with unrealistic expectations. For those of us that have been within the business for your time, this bias deserves some reconsideration. The motivation is greed…pure and simple greed.
Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the instance higher than, assume the consumer could be a automotive-listing web site and you’ve conquered all the listings for “automotive for sale by owner.” Yes, it took 15 months, but the client is happy and so are you. Or are you?
After some weeks, you begin thinking, “Damn, I should have gone for the phrase ‘for sale by owner’ and the additional 700,000 searches a month.” You begin getting visions of changing the positioning, however the anchor text in links and thus on is already set. In the top, you are feeling dissatisfied as a result of you would like a lot of, damn it!
A Totally different Approach
Okay, I’m not advocating you throw competition analysis out the window. You must completely realize keywords that have solid traffic and low competition. If nothing else, you wish short-term carrots to keep you motivated. That being said, you want to conjointly plan for the inherent evil greed in your twisted little seo soul. Don’t even attempt to deny it.
Here it comes…
I’m advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.
Throwing caution to the wind, I am even going to argue that…[drum roll]…you concentrate on one-word keywords! I understand… Blasphemy!…Insanity!…Stupid Moron…etc. But think regarding it. After you’ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them…even some?
Putting it all together, my theory is this. Establish the low competition keywords, optimize your website and so on. Simply make sure you also throw some “wishful thinking” keywords. If the optimized web site survives for three or four years, you might just be thankful you did.
I’m off to optimize for the keyword travel.” Lets see, Expedia is listed variety one with a page rank of eight and sixty seven thousand back links on Google.
Ha! Expedia I mock thee!
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